An Integrated Marketing and Communications Perspective.
This book covers the role of advertising from when the first newspapers and bill posters were published in Australia until television. It covers in much detail the development of commerce along with advertising.
The behind the scenes corporate deception within Theranos, a Silicon Valley start up that lost investors money and cost patients their lives.
If you want lots of detail about how the US fracking companies were formed and run then this book is for you.