My Safeway Story, by Bill Pratt
An interesting look at the story of Safeway, brilliantly told by the man behind the name, Bill Pratt.
Tag Archives: business
Advertising and Promotion
An Integrated Marketing and Communications Perspective. A fascinating look into the ins and outs of the advertising world.
Ads That Made Australia
This book covers the role of advertising from when the first newspapers and bill posters were published in Australia until television. It covers in much detail the development of commerce along with advertising.
Bad Blood, by John Carreyrou
The behind the scenes corporate deception within Theranos, a Silicon Valley start up that lost investors money and cost patients their lives.
The Frackers, by Gregory Zuckerman
If you want lots of detail about how the US fracking companies were formed and run then this book is for you.